Laundry Sauce

Q3 ‘24 Recap & Q4 ‘24 Outlook

From the Founders We are thrilled to present our Q3 '24 results and share our vision for Q4 '24 and beyond. This quarter has set the stage for what we expect to be our strongest Q4 yet, with strategic operational improvements and exciting product launches positioning us for unprecedented growth. As we enter the crucial holiday season, our brand momentum is at an all-time high, strengthened by our successful capital raise and operational enhancements that will enable us to fully capitalize on peak season demand.

Financial Performance Q3 Net Revenue: $4,128,417 (27.6% growth YoY) Q2 Net Revenue: $3,889,378 (70.38% growth YoY) Q1 Net Revenue: $3,400,943 (69.54% growth YoY) Achieved significant milestone with returning customers generating $2.6M in Q3 revenue

Q3 Highlights and Opportunities - Secured $2M investment from Melitas Ventures (Convertible Note), strengthening our financial position and enabling strategic growth initiatives. - Completed successful transition to a new 3PL partner, establishing a robust three-warehouse network that significantly improves our nationwide fulfillment capabilities. - Negotiated new carrier shipping rates, driving substantial cost savings across our shipping operations. Estimated 15% savings on shipping. - Achieved exceptional Amazon channel growth: Record-breaking Prime Day performance with $61,949 in single-day sales Q3 Amazon revenue of $832,549, representing 46.6% growth over Q2 ($567,712) Consistent month-over-month growth with September reaching $301,113 - Launched our first in-person brand activation at the Eco-laundry in New York City (September 19, 2024), generating significant buzz and community engagement.

Q4 Strategic Initiatives - Launching our new 30-Pod Laundry Detergent box ($40) - a strategic price point to lower the barrier to entry and accelerate customer acquisition. - Introducing Spanish Leather, our latest Limited Release scent. - Relaunching our highly successful sample box program, which has consistently delivered superior unit economics and faster-than-expected sell-through. - Rolling out an optimized subscription offer to reduce Customer Acquisition Cost (CAC) and boost subscription growth. - Piloting Linear TV advertising campaigns to tap into a new scalable customer acquisition channel.

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